Electrolux Outdoor Products: Flymo and McCulloch

Overview

In a drive to improve the efficiency of spare parts and accessories provision, Flymo approached 1st Easy for an ecommerce solution. This service would also serve to help Flymo benefit from a new sales channel and enable existing customers to order spare components more easily.

Store design, online payment integration, payment gateway page design, order management integration: www.shop.flymo.co.uk | www.shop.mcculloch.info

Challenge

The solution had to work with established order management and fulfilment systems.
As a well-known and respected company, it was extremely important that the solution should encompass the high qualities of service that customers had come to expect from the brand. Similarly, the design of the store had to replicate the look and feel of the existing company identity.
With a vast spare part catalogue, it was critical that a customer should be able to easily identify and order the required spare part. An intuitive means of product presentation was therefore important.

How we helped

1st Easy liaised closely with Flymo in order to gain a good understanding of the business processes and associated back-end systems, estimated volumes of traffic to the site, and functional/graphic design considerations for the storefront.
Using the data export facilities of our ecommerce software, it was possible to integrate customer and order information from the new store with the company's existing order management systems.
1st Easy in-house designers were able to produce a store design that accurately maintained the Flymo corporate design style and branding.
An innovative approach to product presentation was developed: the customer was able to view a schematic diagram of their model, and select a spare part by pointing at the item they required.

Conclusion

Efficiency of spare parts delivery has been improved now that the previous dependency for spare parts provision on resource-heavy telephone ordering has been relieved.
Existing customers are now able to quickly identify and order the parts that they need.
The project was delivered on-time against a particularly demanding time-scale.
Encouraged by the success of the Flymo spare parts service, the associated Electrolux division of "McCulloch" approached 1st Easy for a similar solution.