The flight to cloud grows — we’re seeing it, industry is seeing it.

We reported a couple of weeks ago that cloud was gaining traction in enterprise IT; well, there are more stats this week from a couple of studies that support those findings: cloud adoption is on the increase, and significantly so.

Verizon’s “State of the Market: Enterprise Cloud 2014” report suggests that 70 per cent of companies are now trusting cloud platforms with mission critical applications, while spend on cloud in the enterprise market is up 38 per cent year on year.

Talking of spending, a report by IDC (Independent Data Corporation) forecasts that by the end of 2014, investment in public cloud services (combining SaaS, PaaS and IaaS) will reach $56.6 billion, adopting a compound annual growth rate of 22.8 per cent to reach $127 billion in 2018.

Our view?

And that backs up what we’re seeing as a hosting and infrastructure provider “at the coal face”. We’re approaching a real milestone at 1st Easy, where cloud hosting services will soon overtake physical colocation in terms of contribution to our revenues. This big shift is occurring as our existing colocation and physical server customers choose to stay part of the family, and migrate to our cloud server and cloud data centre solutions. This sits alongside a notable increase in new enquiries — specifically around cloud services.

Perhaps those barriers to adoption that we’ve talked about in recent posts are finally being overcome — maybe cloud isn’t quite as scary as some people would have you believe!

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Archive posts

Cloud playing big part in new enterprise IT trends

Although welcome (to us at least!) it’s no particular surprise that the top three trends in enterprise IT (as identified by Matt Murphy in a report for TechCrunch this week) all have their basis in cloud computing.

1. Cloud computing

The number one slot is given to cloud computing in general — with an interesting statistic from Morgan Stanley suggesting that a third of workloads now run in the cloud. Maybe it’s the fact that cloud is taking its place in the enterprise setting that’s most significant here: acceptance of the technology in and of itself (seeing its value and overcoming the perceived threats/technical barriers to adoption) and as a business strategy is increasing — and big business is ready to capitalise. Indeed, in a piece for ZDNet last week, Joe McKendrick highlighted the case of GE (a $146-billion-a-year company with 300,000 employees) which reportedly deploys over 90 per cent of new applications in the cloud — and public cloud at that.

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Perceived threat (and the reassuring reality) of cloud security

As seems to be fairly common knowledge (and as we’ve reported in the past) one of the major barriers to cloud adoption is the perception that it is less secure than typical IT platforms — even though in reality, the opposite has been suggested to be true.

This disparity between expectation and the reality of cloud security, is again exposed in recent research carried out by the Cloud Industry Forum (CIF).

Of 250 IT professionals that were questioned, 61 per cent reported that security is the primary area for concern. This contrasts with a figure of 2 per cent of organisations that actually believed they’d experienced a security issue in the cloud.

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The results — 1st Easy Customer Satisfaction Survey 2014!

Now in its fourth year, our Customer Satisfaction Survey sees you grade us against the pledges that we set out in our Customer Promise and tell us about the good, the bad and the (dare we say it, ugly!) of your 1st Easy experience…

The results are also important in helping us to demonstrate our efforts at continual improvement, which are requirements of our externally audited ISO9001 accreditation.

We’re delighted and encouraged — and full of thanks to our customers for the positive feedback that we see in the results this time around. We’re at the stage now where using the input from previous years, we can see positive themes and trends emerging and becoming established.

As ever, although we’re pleased with the results, we know that what you’ve said is simply a marker — the hard work will carry on!


Over the years, one area that you’ve told us could be improved is the ease with which you can leave feedback for us. Although the results show we’ve made some progress, we won’t be happy until you’re fully satisfied that you have every opportunity to let us know what’s gone right or wrong — that’s part of the reason we have an annual survey in the first place. As a 1st Easy customer, what would you like to see us put in place to make things easier in this respect? All suggestions warmly welcomed!

We’ve received some really useful constructive individual comments too which we’ll be discussing in our upcoming team meetings — we’ll be in touch personally with our thoughts on what you have kindly offered.

Thanks again to everyone that took part — fantastic feedback that has been a pleasure to share with the team.

Businesses say that cloud delivers competitive advantage, but…

Recent industry research has shown that cloud is delivering on what must surely be one of its key goals: competitive advantage. The Cloud Industry Forum (CIF) reports that 55% of cloud-adopting organisations have experienced an improvement in competitive advantage, while 23% expect to see such a benefit.

The impact on competitive advantage is even more pronounced for SMEs, with 69% seeing a boost in this key metric following their move to cloud. Two other “top of the list” motivations for moving to cloud are also shown to be coming true: 66% have made good on their objective of getting the IT they need more quickly, and 65% have realised improved uptime and reliability goals since taking to the cloud.

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15 years of 1st Easy… today is our birthday!

15 years ago on this very day, our journey as 1st Easy began. It was 1999, and websites looked like this, this, and this (ok, not a drastic change with this one actually — aside from Shania Twain being listed top of their music charts…).

Friends Reunited was about to become a big deal (it would be a good few years before we’d all be Liking and Following on Facebook) and there was nowhere to post selfies so nobody took them (even if that would have been possible on one of these). Google was around, but they were still the internet’s “Good Guys”.

Meanwhile, one 56k modem and a shared AOL connection served our office (we had to take turns to login and download our emails). The Cloud? It wasn’t even a glint in our collective eye as we busily set about designing, building and hosting the first generation of ecommerce sites.


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Looking for a dedicated server deal? We have quad-core systems from £79/month

A quick heads up if you’re looking for a good deal on a dedicated server: we have a stock of Dell R210s starting at £79+VAT/month for a Linux system (£99+VAT/month if you’d like Windows).

All available on one month contracts, they feature 2.4Ghz quad-core processors, and range from 4GB to 8GB RAM depending on the model you opt for. Take a look and if you have any questions, you’re welcome to get in touch.