A look forward, a look back — why *are* businesses using cloud?

Well, January is coming to an end. So no doubt we’ve all had our fill of technology and business predictions for 2015…

I could, for example, state the statistic that cloud spending is expected to increase from $156bn in 2014 to $183bn in 2015, or that by the end of 2017 half of large enterprises will be using hybrid clouds. They’re impressive figures and show what is for us at least (as a cloud service provider!) an encouraging trend.

And? So what?

But do they really mean anything to you as a potential user of cloud infrastructure? What relevance do these uptake statistics have to you, your business, and your decision about the way that you work with IT now and in the future? Unless you’re one to jump on the bandwagon simply because everyone else is (apparently) doing it, I doubt they carry much weight or significance.

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Power-up with hybrid cloud

If you’re already using a virtualised local IT infrastructure, then we don’t need to convince you of the advantages of private cloud.

No doubt you’re already benefiting from the simplified management that comes from being able to control all of your computing resources from a single point. You may even have had a pat on the back from the people in charge of the purse strings, who have seen the reduced capital costs that have been possible through server consolidation and being able to squeeze the most out of the hardware you already have. Not to mention the improved experience of your users and customers that comes from the added resilience of a cloud environment.

What if you could power-up these advantages, and add even further benefits to your virtual infrastructure? By linking your private cloud with a trusted public cloud you can. Here lies the compelling case for hybrid cloud: it’s cloud as you know it, but this time it’s free of limiting factors.

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